A new way to help people feel in control of money, for life.

The Money Habit is a behavioral, bank-based system for personal finances. Built on the same proven principles as Profit First, it works with human nature, not against it.

Now, professionals who already guide others with money can extend that trust into personal financial clarity, confidence, and calm.

Find a Money Habit Mentor

Created by Mike Michalowicz, author of Profit First
From the team behind Profit First Professionals
The same behavioral system that has helped millions change how they manage money

Looking for help with your money?

Most money advice relies on willpower, tracking, and guilt. The Money Habit is different.

Certified Money Habit Mentors are trained to guide individuals, families, and employees using a simple, behavioral system that works directly at the bank. Mentors are being trained now.

Get notified when the mentor directory is available

A money system designed for real human behavior

People don't fail at money because they're bad with it. They fail because most systems ignore how humans actually behave.

The Money Habit assigns a clear purpose to every dollar using dedicated bank accounts. Instead of guessing or feeling guilty, you always know what you can spend, save, or plan next.

No budgets. No shame. Just clarity and control.